Our Team | Technology PR Specialists | Context PR Our Team | Technology PR Specialists | Context PR
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The Team

Frank Smith, Managing Director

Frank Smith

Managing Director

Founder of Context, Frank brings clients a wealth of experience from both in house and agency worlds and remains a hands on MD; equally at home presenting to the board or burning the midnight oil over a technology white paper. He has worked on a number of international clients in telecoms and consumer tech including: 3Com, Palm, Roku, Telia Sonera, Simoco and devolo. He also has wide experience in tech start-ups, helping to launch leading cash back site musicmagpie and carrentals.co.uk.

Craig Coward, Director

Craig Coward


As well as being a co-founder of Context Craig is one of the leading technology PR experts in the UK with over 20 years’ experience looking after major international clients like Check Point Software Technologies, F-Secure, 3Com and Tunstall Healthcare. He relishes the challenge of translating complex technical issues into the language of business and has high level expertise in key sectors such as security and healthcare IT.

Chris Hogg, Account Director

Chris Hogg

Account Director

A former journalist, Chris brings a wide range of skills encompassing both traditional and digital forms of media and communications. He has previously worked for a number of publications in the local and regional press, including most recently the Stoke Sentinel, where he served as the title’s digital publisher. Originally from the Wirral, Chris graduated from Durham University with a degree in English before embarking on his career in journalism, is a keen sports fan, Everton supporter and all-round technology enthusiast.

Jenni Livesley, Senior Account Manager

Jenni Livesley

Senior Account Manager

Jenni has been with Context since 2010 after graduating from the University of Leicester with a degree in Psychology and Sociology.  She has expertise in the healthcare IT, telecoms,  and consumer technology sectors, running both PR and social media programmes across all her clients. Jenni also works with clients outside the tech sector in the diverse fields of event management, recruitment and adoption support. She is a keen horse-rider and chorister, having once sung for the Her Majesty the Queen!

Matthew Scorer, Account Manager

Matthew Scorer

Account Manager

Matt brings a wide variety of experience, having managed fully integrated B2B and B2C public relation campaigns covering the education, professional service, technology, retail and mobile payments sectors. He currently works in sectors such as mobile CRM, security and e-commerce software.  An accomplished writer, Matt graduated from the University of Central Lancashire with a degree in Journalism and has previously worked as a freelance journalist in local press as well as contributing articles to the official website of his beloved Sunderland AFC

Charlotte Cloud, Account Manager

Charlotte Cloud

Account Manager

Charlotte joined Context after two years in technology PR where she focused on fintech and IT security sectors. Prior to this she worked as creative industries co-ordinator at Southampton University following an earlier career in teaching. She holds a BA in English and a post graduate certificate in education from Portsmouth University. When not at work Charlotte enjoys roller derby (think roller skating and rugby) and oil painting.

Tacita Wilcox, Account Manager

Tacita Wilcox

Account Manager

Tacita joined Context from a position as Faculty of Business and Law Press Officer at Manchester Metropolitan University. Prior to this her background was in the green energy sector and the marketing and management of language schools in Egypt and China. Tacita graduated in 2012 with a Bachelor’s and a Master’s degree in Classics from the University of Leeds and when not at work can be found reading a good book or in the yoga studio.

Luke McDowell, Senior Account Executive

Luke McDowell

Senior Account Executive

Luke joined Context after working for a London tech agency covering both B2B and B2C accounts. His experience spans a variety of clients including healthcare, Fintech, Blockchain, Cryptocurrency and entertainment. Prior to PR, Luke worked in television production and news at ITV for four years. Outside of work Luke is usually listening to country music, watching Grey’s Anatomy or spending time with dogs.

Sarah Handyside, Content Writer

Sarah Handyside

Content Writer

Sarah has worked in agency and in-house PR for seven years, following a degree in English Literature. Her experience covers information security, biotechnology, online payments, engineering and more. Originally from rural Northumberland, she sadly doesn’t have a proper northern accent.

John Cummins, Marketing Consultant

John Cummins

Marketing Consultant

Following a successful corporate career with senior roles at British Telecom, Altos Computers, Acer and Wyse Technology, John moved in technology PR and marketing. He then founded his own marketing consultancy business in 2000 to deliver practical business development services to a wider range of US and European technology clients, ranging from start-ups to established vendors. He specialises in developing revenue generating programs for technology vendors combining online/offline marketing together with practical sales skills.

Pat Mellalieu, Finance Manager

Pat Mellalieu

Finance Manager

Pat is an experienced financial manager and looks after the books at Context.  She also provides admin support to the team.  She has held accounts positions for a number of agencies and major corporations including Tarmac.