Helping PR hand for public sector technology specialist PretaGov
Public sector technology specialist PretaGov has appointed Context to promote the benefits of its digital form-building software PretaForm through an extensive media relations and social media campaign.
With offices in both London and Sydney, PretaGov provides low-code platforms for education, government and other public sector organisations to enable them to operate more efficiently by moving their services online. The company has worked in a variety of sectors including health, education, transport, emergency services, social security, justice and local government.
Context will help PretaGov to raise its profile and increase exposure in the media by creating and placing content in top tier higher education, government and healthcare publications and increasing the company’s social media presence.
Virginia Choy, CEO of PretaGov said: “There is a global shortage of developers which is creating a disparity between supply and demand. Based on our research we’ve determined that moving 100 paper-based forms online using more traditional methods would take 230 years and £150m. That is equivalent to nine return trips to Pluto or employing an additional 487 NHS nurses. PretaForm solves this problem by shifting the bulk of work needed to build digital services to non-technical staff.
“We engaged with Context because of their experience in our sector, and we look forward to working with them to clearly convey our message to wider audiences.”
Jenni Livesley, Account Manager at Context, said: “PretaGov’s proposition will resonate with public sector organisations as they look to hit government targets and transfer their services online. We look forward to helping PretaGov engage with their key stakeholders and drive exposure in the media.”