Credibility is paramount when you work in the field of IT security. Government and international banks may need to be able to trust and believe in their security vendor. We have worked with major international software/technology vendors acting as the lead agency in Europe on many occasions. We also have experience of working with security consultancies and resellers who can benefit from our overall knowledge and experience in this market to punch above their weight. In all our work with security companies we stress the need to focus on those areas where you have specific expertise rather than targeting everything that moves. This is the way to make sure you come across as a credible source.
That said we are proactive in identifying breaking news stories and giving our technology clients the best shot at being asked to comment or offer insight to the unfolding story be it in trade media, national press or on broadcast channels.
On the content marketing front our grasp of complex issues and technologies means we are able to deliver technical or commercial content such as white papers, case studies or video in a short time frame to a level of quality that will enhance your brand and help you reach key influencers.
Finally we are able to deliver a truly pan European public relations and content marketing service for IT security companies through in-country partners that we have worked with over many years and that share our level of understanding and capability in this challenging market sector.
In the course of meetings with potential clients, we're often asked: 'How is PR going to help us drive sales?'. It's an excellent question, especially when there are so many marketing initiatives all competing for budget.
This white paper shows how you can ensure your company's PR is focused on driving sales, and the strategies that help to create and support sales opportunities.
To download a copy of this white paper simply enter your details below and a link will be emailed to you.