Context are specialists in the provision of public relations services to the healthcare tech sector. Our experience includes telecare and telehealth where we have worked with Europe’s largest telecare organisation Tunstall for over ten years. We also have experience in medicines management, GP practice management solutions, electronic patient records, healthcare business intelligence. voice recognition and medical document management systems.
This is a highly regulated market and not one for the uninitiated. Thought leadership articles in industry magazines must often be written in partnership with practitioners not in house client experts and we are used to working with experts in medical and social care to deliver credible measurable results within the constraints of the regulatory framework.
With our overall focus on all things technology PR and a ten year plus exposure to the health sector we can offer real value to clients, talking the language of their customers and key influencers in a credible readable way.
Often the sort of profile building media coverage in this sector comes from tracking trends and issues in the national and specialist press and identifying opportunities for the client to get involved with comment, interviews or thought leadership. An example of this is when we tracked the issue of bed blocking in the NHS and related it to telecare which is one of the ways to reduce or shorted hospital admissions. The result was a half-page feature in a national newspaper.
As with all our sector specialisations we do not limit our offering to media relations. We can help deliver white papers, case studies a whole range of content that feeds your marketing communications and lead generation programmes. We also help set up and manage social media platforms such as blogs, Linkedin and Twitter, providing the sort of thought provoking content that keeps you visible to your influencer network.