As people demand access to an increasing number of services online, while also expecting a fast, seamless experience in their offline lives, there has been a sharp rise in products and services developed to help consumers better navigate digital transactions. From mobile wallets and ecommerce applications to internet banking and online shopping, the fintech and eCommerce landscape is continuously changing.
In order to meet those demands businesses that transact with consumers rely on an eco-system of specialist tech and IT companies to deliver solutions that enable them to be competitive. These companies are often unsung heroes, working hard to deliver value in the back-end while creating a seamless user experience. And in a highly competitive and crowded market these circumstances makes PR all the more important.
Working in the B2B tech space requires a keen sense of reality, and any PR or marketing spend must deliver value. Over the last decade we have established ourselves as a trusted partner for retail and fintech clients, working with international financial technology and marketing services specialist PBF Solutions (now Raisin); automotive payment solution provider Auto Service Finance; accounts payable automation provider Palette Software; and omni-channel retail solutions provider Maginus, among others.
Our objective is to translate highly technical and inaccessible information into understandable, authoritative pieces of content through a series of thought leadership articles, exec interviews, whitepapers and case studies.
Context Public Relations has handled PR for over 100 tech and IT companies. Our success is built on a no-nonsense approach based on strong digital PR, product and market knowledge and an understanding of what the media wants. As a result, our clients trust us to represent their products, brands and people.