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21 May

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Five Fintech Trends to Watch in 2018


May 21, 2018 | By | No Comments

Fintech has become one of the main drivers of innovation in the financial sector. As financial markets move away from pen and paper systems, new technologies such as Data Analytics, Digital Banking and Artificial Intelligence have become synonymous with the industry. If you’re a marketer working in Fintech you’re no doubt looking for new material (more...)
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03 May

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15 PR stories you didn’t know you had


May 3, 2018 | By | No Comments

How often do you look at your competitors getting constant media coverage while your presence is sporadic or non-existent? You console yourself that you have “no news to share.” The truth is you are sitting on a goldmine of stories that you didn’t even know you had. You just need to think creatively and look (more...)
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17 Apr

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Why it pays to hire a Tech PR specialist


April 17, 2018 | By | No Comments

Your tech company needs media coverage, so you bring in a generalist PR agency to get some work done while you handle 'business as usual' activities. You wait patiently for the results, but something seems off and your colleagues feel the same way. So what’s gone wrong? Grasping the basics The agency keeps asking you (more...)
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20 Mar

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When good content goes bad


March 20, 2018 | By | No Comments

Did you know that we humans have a shorter attention span than a goldfish? We’ve long mocked the aquatic family pet but it seems the joke’s on us. This startling fact is old news, too. It was a finding from research conducted by Microsoft back in 2015. The tech giant discovered that our attention spans (more...)
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27 Feb

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Putting the PR in GDPR


February 27, 2018 | By | No Comments

The EU General Data Protection Regulation (GDPR) brings with it new regulations and a focus on customer control over how, where and why data is stored. We won’t rehash the finer details of Article 29 - see the ICO guide for more information - but what’s clear is that the mandatory transparency puts businesses under (more...)
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15 Feb

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What does my PR Company do all day?


February 15, 2018 | By | No Comments

You pay your PR company to do...PR, but every so often you ask: what do they do all day? Here are six things your agency does when you're not looking. Getting creative OK, I understand they do press releases but is that it? We seem to be getting decent media coverage and social media is (more...)
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