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09 Oct

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7 reasons why it pays to blog for business


October 9, 2017 | By | No Comments

Blogs are a great way to engage with customers but they can achieve so much more for your business. Read our seven reasons why it makes sense to blog. Knowledge and Understanding A well written business blog allows you to demonstrate your expertise and experience on any number of subject matters. This allows you to (more...)
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21 Sep

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Breaking news: Mastering the art of rapid reaction comment


September 21, 2017 | By | No Comments

Offering a rapid reaction comment to the media on an emerging story can be a risky game.  When a big news story breaks – for example, a major cyberattack or breach – it’s a great opportunity to provide expert input to the story, and be perceived as an expert in the field. Done right, it’s (more...)
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21 Aug

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Ten ways to make your company difficult to do business with


August 21, 2017 | By | No Comments

How often have you been ready to buy a product or service only to be frustrated by the hurdles some companies put in your way? It could be something simple like just not getting back to people or not having a phone number on your website, or something more complex like poor website design or (more...)
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18 Jul

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Should we hold off any PR until the summer’s over?


July 18, 2017 | By | No Comments

Over the last few weeks a number of clients have put any major announcements on hold until the end of August when “everyone is back in work mode.” This may have made some sense in the days of print only media but for today’s technology PR people the quiet season no longer really exists. School (more...)
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02 Jun

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Are you too important to tweet?


June 2, 2017 | By | No Comments

“To be honest, I never go on social media” is a phrase we often hear from senior management in tech organisations as if it’s some sort of badge of honour. It’s like all social media is dismissed as noise and fluff that is somehow beneath them. And yet C level managers have a unique and (more...)
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24 May

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How internal PR is your best defence against cyber crime


May 24, 2017 | By | No Comments

The recent WannaCry ransomware attack has prompted a tidal wave of media coverage and controversy.  Most experts seem to focus on the vulnerabilities caused by running old XP systems and not updating Windows security patches.  And these are important messages that everyone running Windows should take on board.  But the hackers are not finished yet, (more...)
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