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17 Apr

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Why it pays to hire a Tech PR specialist

April 17, 2018 | By | No Comments

Your tech company needs media coverage, so you bring in a generalist PR agency to get some work done while you handle 'business as usual' activities. You wait patiently for the results, but something seems off and your colleagues feel the same way. So what’s gone wrong? Grasping the basics The agency keeps asking you (more...)
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20 Mar

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When good content goes bad

March 20, 2018 | By | No Comments

Did you know that we humans have a shorter attention span than a goldfish? We’ve long mocked the aquatic family pet but it seems the joke’s on us. This startling fact is old news, too. It was a finding from research conducted by Microsoft back in 2015. The tech giant discovered that our attention spans (more...)
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27 Feb

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Putting the PR in GDPR

February 27, 2018 | By | No Comments

The EU General Data Protection Regulation (GDPR) brings with it new regulations and a focus on customer control over how, where and why data is stored. We won’t rehash the finer details of Article 29 - see the ICO guide for more information - but what’s clear is that the mandatory transparency puts businesses under (more...)
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15 Feb

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What does my PR Company do all day?

February 15, 2018 | By | No Comments

You pay your PR company to do...PR, but every so often you ask: what do they do all day? Here are six things your agency does when you're not looking. Getting creative OK, I understand they do press releases but is that it? We seem to be getting decent media coverage and social media is (more...)
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09 Jan

Five PR Predictions for 2018

January 9, 2018 | By |

Last year was unsettling for businesses as they attempted to adapt to economic, social and political uncertainties; from Brexit through to fake news. 2018 isn’t likely to bring any more certainty either, especially for those in the media landscape. So what does the year ahead hold for PR? Here are our predictions of what’s to (more...)
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22 Nov

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For Uber, sorry seems to be the hardest word

November 22, 2017 | By | No Comments

My parents brought me up to believe that if you’ve made a mistake that affects other people, the first thing you should do is apologise to them. It’s more than just ‘good manners’ – it shows that you understand you did something wrong, that you acknowledge you’ve caused a problem, and signals that you’re willing (more...)
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