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10 Aug

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Handle with Care


August 10, 2018 | By | No Comments

Freelance journalist Rachel Roberts shares her top tips on how to make the best first impression with the media ‘Hey, hun, how are you?’ enquired the subject line in my in-box. Excitedly clicking to see which of my friends was saying ‘hi’, the super-familiar greeting turned out to be from a PR I’ve never met, (more...)
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26 Jun

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How your whitepaper can generate business leads


June 26, 2018 | By | No Comments

It’s no secret that a good content marketing strategy can increase brand awareness, drive qualified leads and generate new business. The phrase ‘content is king’ has been bandied around for almost five years, with the majority of businesses now placing content at the heart of their digital strategy. However, simply creating content and generating a (more...)
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21 May

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Five Fintech Trends to Watch in 2018


May 21, 2018 | By | No Comments

Fintech has become one of the main drivers of innovation in the financial sector. As financial markets move away from pen and paper systems, new technologies such as Data Analytics, Digital Banking and Artificial Intelligence have become synonymous with the industry. If you’re a marketer working in Fintech you’re no doubt looking for new material (more...)
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03 May

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15 PR stories you didn’t know you had


May 3, 2018 | By | No Comments

How often do you look at your competitors getting constant media coverage while your presence is sporadic or non-existent? You console yourself that you have “no news to share.” The truth is you are sitting on a goldmine of stories that you didn’t even know you had. You just need to think creatively and look (more...)
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17 Apr

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Why it pays to hire a Tech PR specialist


April 17, 2018 | By | No Comments

Your tech company needs media coverage, so you bring in a generalist PR agency to get some work done while you handle 'business as usual' activities. You wait patiently for the results, but something seems off and your colleagues feel the same way. So what’s gone wrong? Grasping the basics The agency keeps asking you (more...)
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20 Mar

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When good content goes bad


March 20, 2018 | By | No Comments

Did you know that we humans have a shorter attention span than a goldfish? We’ve long mocked the aquatic family pet but it seems the joke’s on us. This startling fact is old news, too. It was a finding from research conducted by Microsoft back in 2015. The tech giant discovered that our attention spans (more...)
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