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09 Jan

Five PR Predictions for 2018


January 9, 2018 | By |

Last year was unsettling for businesses as they attempted to adapt to economic, social and political uncertainties; from Brexit through to fake news. 2018 isn’t likely to bring any more certainty either, especially for those in the media landscape. So what does the year ahead hold for PR? Here are our predictions of what’s to (more...)
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22 Nov

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For Uber, sorry seems to be the hardest word


November 22, 2017 | By | No Comments

My parents brought me up to believe that if you’ve made a mistake that affects other people, the first thing you should do is apologise to them. It’s more than just ‘good manners’ – it shows that you understand you did something wrong, that you acknowledge you’ve caused a problem, and signals that you’re willing (more...)
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17 Nov

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Six Steps to Becoming a Content Superstar


November 17, 2017 | By | No Comments

To generate leads, improve customer engagement, and enhance your organic search ranking for key search terms you need to be producing and sharing relevant content. You need to make the most of what you’ve already got and be proactive and targeted. To make it easy for you, we’re sharing our top tips to help you (more...)
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14 Nov

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Why it pays to share good coverage on social media


November 14, 2017 | By | No Comments

Positive press coverage demonstrates your success, expertise and credentials to customers, investors and other potential stakeholders. However, the rate at which news is generated online means your story could be pushed from the front page within the first twelve hours, without being seen by the people that matter to you most. There are steps you (more...)
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09 Oct

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7 reasons why it pays to blog for business


October 9, 2017 | By | No Comments

Blogs are a great way to engage with customers but they can achieve so much more for your business. Read our seven reasons why it makes sense to blog. Knowledge and Understanding A well written business blog allows you to demonstrate your expertise and experience on any number of subject matters. This allows you to (more...)
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21 Sep

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Breaking news: Mastering the art of rapid reaction comment


September 21, 2017 | By | No Comments

Offering a rapid reaction comment to the media on an emerging story can be a risky game.  When a big news story breaks – for example, a major cyberattack or breach – it’s a great opportunity to provide expert input to the story, and be perceived as an expert in the field. Done right, it’s (more...)
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