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White papers

Context white papers cover a wide range of subjects in technology PR, content marketing and social media for IT companies. If there is a specific topic you would like us to cover in future white papers please let us know.

How to Generate Press Coverage When There’s “No News”

How to Generate Press Coverage When There is No News

How do you keep your company and your products in the media spotlight when you have run out of new products to launch and new contract wins to announce?  In this white paper we look at the practice of issues development as one way to make sure you always have a valid contribution to make that will give you sustained, credible media coverage that will keep your profile high with customers, prospects, influencers and other key stakeholders.

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PR Strategies to Drive Sales for Infosecurity Companies

PR Strategies to Drive Sales for Infosecurity CompaniesIn the course of meetings with potential clients, we’re often asked: “How is PR going to help us drive sales?”. It’s an excellent question, especially when there are so many marketing initiatives all competing for budget.

This white paper shows how you can ensure your company’s PR is focused on driving sales, and the strategies that help to create and support sales opportunities.

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How to create successful hero content

hero contentWriting a good, useful piece of content is an investment worth making. From lead generation, to an enhanced profile, to media coverage and social engagement; there is so much that your hero content can do. Think carefully about your content, understand your audience and set out your goals early in your process. Ensure you are giving your audience relevant content which builds your reputation, credibility and influences conversion.

Our latest Whitepaper talks you through the process of choosing the form of your content, building it and maximising its potential.

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