Craig Coward explains how you can prepare for a crisis with a strategy and plan - just in case.

Frank Smith explains how PR still has an important role in the marketing mix. It remains key in the areas of building credibility, launching new products, channel recruitment and testing new markets prior to launching.

Frank Smith explains how to select the right PR agency for you. Do they know your business? Will you have to write all the releases for them? Frank gives some pointers to asking the searching questions that will ensure you select the correct partner.

Frank Smith explains the power of White Papers. Organisations investing in a white paper program differentiate themselves from their competitors and also provides a valuable lead generation tool.

Frank Smith explains how review programs can be very effective generating leads and exposure if properly run. If you are a product company with no PR, you should consider a review program as a first step.

In this month's video tip, Craig Coward explains how to generate news from all types of company that believe they 'have no news'.

In March's video tip, Craig Coward explains how to get a fast ROI from your PR program.