Frank Smith explains how PR still has an important role in the marketing mix. It remains key in the areas of building credibility, launching new products, channel recruitment and testing new markets prior to launching.
Frank Smith explains how to select the right PR agency for you. Do they know your business? Will you have to write all the releases for them? Frank gives some pointers to asking the searching questions that will ensure you select the correct partner.
Frank Smith explains how review programs can be very effective generating leads and exposure if properly run. If you are a product company with no PR, you should consider a review program as a first step.