Growing up with TechnologyOur track record in Technology PR goes back to the days when the internet was geek rumour that nobody could quite see any use for. Under our former brand, The Edge Partnership, we used media relations to help US Robotics become the market leader in Internet access while fitting in the launch of the Palm Pilot; the world's most successful PDA. Today the landscape has changed but the media still thrive on the same currency of news, comment, thought leadership and customer case studies.
Since 1992 we have handled Technology PR for over 100 high tech companies and brands with a no-nonsense approach, based on strong digital PR, product and market knowledge, uncompromising copy and a command of that golden path between what the client wants and what the media will wear. B2B Technology PRIn the B2B market the core of our tech PR offering relies on case study and Thought Leadership. The media will not write about the benefits of your technology without substantiation in the form of the customer experience. What we call the “who’s using it” test. We work hard to encourage your customers to partner with you in case studies with the result that our clients get their fair share of voice in the media. |  | Consumer TechnologyThe challenge with consumer IT is to reach both the special interest and national media as well as the core home computing press. Our tech team includes pure-play consumer specialists who understand the mix of techniques to gain high profile coverage and consumer buy in for your technology products. Sector ExperienceCRM Document Management ERP Financial Services Logistics Manufacturing Execution Systems Medical Information Payment Systems Radio Communications Retail Sytems Security Telecare Telecommunications Transaction Processing Web Filtering

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