Online PR ..... Adding value with SEO

Links from other sites play an important role in letting search engines, such as Google, know who you are and what you do.

By using PR you can generate hundreds of links to your web site that help build your online profile and reputation because they come from reputable media outlets.

In recent years there has been a massive increase in the number of media outlets who have an online presence. These range from national daily newspapers to your local weekly and more specialist titles and all of them want good quality content. By and large their editorial policies have not changed but they are able to cover stories in greater depth and often link back to your site as it helps their own web optimisation.

At Context we understand the need to drive traffic to your web site. You can be a specialist IT provider or a leading consumer brand but the first port of call for potential customers is often a search engine.

At Context we aim to achieve both good quality print and broadcast coverage as well as ensure coverage appears in the online channels of the media outlets.