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Newsletter Archive

Welcome to our newsletter archive please click on the title to be taken to the issue.

March 2017

In this issue: With 60% of people researching consumer tech products online before making a purchase it’s more important than ever to get your products written about and reviewed in the media. Read our ten point plan for success in consumer tech PR along with the latest news and advice from Context.

See this issue here.

February 2017

In this issue: Paying for media coverage is sacrilege to most experienced PR people but sometimes a little cash can go a long way if you take an integrated approach to PR and content marketing. Read about this and our usual mix of news and views for technology marketing professionals.

See this issue here.

January 2017

In this issue: We highlight the value of your internal experts in building your brand and driving engagement. We take a look at some useful online tools to enable agile PR and marketing campaigns. We welcome on board Drupal developer Ixis as a new client and introduce our new digest of recent media coverage for our clients.

See this issue here.

November 2016

In this issue: We look at the barriers that get in the way of creating content and some advice to help you win big at industry awards. Plus we welcome on board new client Kaymera.

See this issue here.

October 2016

In this issue: We look at the problem of getting your team to engage with your company social media efforts. We also offer our advice on how to create more effective e- newsletters that drive and nurture new business. Finally we publish our latest case study on a PR and content marketing campaign carried out for UX testing specialist UserZoom.

See this issue here.

September 2016

In this issue: What can we learn from pub quizzes when preparing for media interviews? Find out in our guest post from a former BBC reporter. How has the tech media landscape changed over the years and what does in mean for technology PR? Just a taste of the contents of our latest newsletter.

See this issue here.

August 2016

In this issue: How to get PR and digital marketing on the same side to show real ROI, a campaign success for client Check Point, the importance of targeting your content before you write and a new case study on our work with home networking client devolo.

See this issue here.

July 2016

In this issue we ask three questions: What’s the best way to launch new B2B tech products? How can PR benefit my business over and above some nice press coverage? And finally we ask: what can PR and marketing teams learn from the Brexit debate?

Also, in case you missed it, there’s another chance to download our recent white paper on gaining press coverage when there’s no news.

See this issue here.

June 2016

In this issue we look at the benefits of outsourcing content creation. We also offer a first view of our latest white paper on how to keep getting press coverage when you have “run out of news.” We introduce our new team member, Abby Ross and publish a case study on our work with Appsense.

See this issue here.

April 2016

How do you turn market research into PR gold dust? Take a look at our top tips for PR surveys. We discuss the vital role of video in your PR and content marketing, illustrated by our latest video for client, Simoco. And finally, in case you missed it, we offer a second chance to download or white paper on: PR for info security companies, packed with great advice to raise your PR game in this crowded market.

See this issue here.

 

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