Musicmagpie cash in with Context

28 February 2011

Musicmagpie.co.uk, the UK’s only online service that pays users cash for their old music CDs has seen the number of users of the website quadruple in less than six weeks after outsourcing its marketing to Macclesfield based Context Public Relations.

As part of the marketing programme Context will be working on increasing awareness of the Musicmagpie.co.uk brand in national and consumer press, advising on customer relationship management and developing an ongoing marketing communications programme to encourage trial and to get existing users to return when they have more CDs to turn into cash.

The initial marketing programme by Context included developing and promoting new key messages, highlighting Musicmagpie.co.uk on blogs and forums, generating coverage in both on and offline media outlets and also launching an affiliate marketing programme.

During the initial six-week programme Musicmagpie.co.uk has appeared in both print and online media including The Guardian, Daily Mirror and on Martin Lewis’ MoneySavingExpert.com.

“Context was the natural choice for working with us. We knew that members of their team had the right mix of skills that we wanted as well as real experience in working with growing online brands. The results they have achieved in just six weeks has meant that we have increased our unique users per day by over 400% and overall awareness of the brand is going through the roof”

Craig Dawson - head of operations at Musicmagpie.co.uk.