easyfundraising.org.uk Wins National Award

30 November 2011 by Jenni Livesley

Charity shopping website easyfundraising.org.uk has won first place in Computer Weekly’s Social Media Awards for the best use of social media in the not-for-profit category.

Gary Thompson, Managing Director of easyfundraising.org.uk said: “We’re delighted to have won this award and thank all the good causes for engaging in social media. It goes to show how important social media is in spreading the word for charities.”

Social Media Manager Becky Coleman has made use of Facebook and Twitter to engage and help good causes registered with the site. She has successfully built up a loyal following of supporters and helped secure more than 20,000 “likes” on Facebook.

easyfundraising.org.uk is the UK’s number one good cause shopping site (Hitwise 2010) and has so far generated over £3million for good causes. When shoppers buy through easyfundraising.org.uk each purchase generates an average donation of 5% of the total spend for their chosen cause.

“We’re delighted to have won this award and thank all the good causes for engaging in social media. It goes to show how important social media is in spreading the word for charities.”

Gary Thompson, Managing Director of easyfundraising.org.uk