Collaboration was key to Simoco rebrand
Context has been working with Simoco Group to help rebrand the company as Simoco Wireless Solutions following the merger with systems integrator affini. A key part of the brief was to re-position the new Simoco Wireless Solutions as a provider of complete, end to end, vendor-agnostic unified communications, covering new technologies like LTE as well as the company’s own DMR mobile radio products. The rebrand was also an opportunity to promote the company’s managed service and consultancy offering which, under the affini brand, has enjoyed great success, notably in the UK airports market.
Context was brought in as a trusted partner to work closely with CEO Mike Norfield and the in house marketing team under Majid Hussain. The new website was developed by the in house team with content generated by Context to a tight timescale of under six weeks.
Following the recent launch of the site Context has started implementing an integrated communications programme covering media relations, digital content marketing and social media.
Simoco Wireless Solutions marketing manager Majid Hussain commented: “This has been a challenging programme but it was a great example of the in house team and trusted external partners working together to make best use of our respective skills.”