Best4Glasses.co.uk Appoints Context for UK PR Campaign

28 January 2011

Online glasses retailer Best4Glasses.co.uk is making a concerted drive to raise its profile in the UK with the appointment of Context Public Relations to target consumer and social media.

Best4Glasses was the first company in the World to sell prescription glasses online over ten years ago and offers a complete range of eyewear for up to 70% below high street prices.

As well as entry-level ICY and WOW brands the site offers a range of rimless and designer frames to suit all tastes and budgets. Lenses are manufactured to exacting European standards and the site even offers free customer advice over the telephone and online.

Best4Glasses managing director Trevor Homer said: “Context has experience with growing online brands and we see their input as invaluable in building awareness and driving sales over the next year.”

“The UK is following the continent with people having several pairs of glasses for different occasions. Sites like this make it affordable and easy to get the right look whether it's for a night out or for a business meeting”

Frank Smith - MD - Context PR Ltd