After Adoption Reappoints Context for PR Activity

18 February 2011

Context has been reappointed by leading adoption charity After Adoption to handle all of its UK media relations.

Lynn Charlton, Chief Executive of After Adoption, says: “We are delighted with the results Context has achieved for us and are very pleased to have secured their support for this year. Throughout its work Context has developed activity that is suited to the sensitive nature of the issues we deal with, while maximising the opportunities for media coverage.

“We have a number of key developments taking place over the coming months and wanted to ensure we have a professional, creative and trustworthy PR provider that the whole team can rely on, and Context has certainly proven its credentials throughout the last 18 months.”

Context has managed a range of campaigns for After Adoption, including all of the charity’s activity around National Adoption Week, which resulted in coverage in both national and regional press, as well as television and radio interviews.

Managing director of Context, Frank Smith, commented: “We have always had a strong relationship with After Adoption and are pleased to be able to continue working with them to help promote the excellent work they do.”

Founded in Manchester in 1990 After Adoption is a leading authority on adoption providing a wide range of support services; helping birth relatives deal with loss, supporting those searching for a relative, working with adoptive families, placing children with suitable families and providing counselling and information to all those affected by adoption. The charity is also committed to increasing awareness of adoption and the complex issues surrounding it.

www.afteradoption.org.uk/