Context Looks for ‘Hero Hagglers’ with New Voucher Site Win

8 September 2010

DiscountVouchers.co.uk has appointed Context Public Relations to help drive consumer traffic to the ASAP Ventures owned voucher site headed up by former Lastminute.com Commercial Director Simon Terry.

DiscountVouchers.co.uk is one of the UK’s fastest growing money saving websites, with over 60,000 visitors every day.  It features money saving offers from both major high street brands and specialist retailers, including Marks & Spencer, Sainsbury’s, Travelodge, First Choice, Lastminute.com and Boden.

“There has been a huge surge in the uptake of online retail vouchers but we have barely scratched the surface in terms of potential users. We are hoping to drive new users to the site with PR support and exclusive deals with major brand names.  Context has proven experience in building awareness for online businesses and the team will be delivering a number of campaigns for us,” said Terry.

Context is managing a range of activity to increase awareness of the site and generate traffic, including major consumer surveys, B2B support, and the ‘Hero Haggler’ competition, which is currently running.

Context MD Frank Smith commented: “For many people it is second nature to look online for a discount every time they go out for a meal, go shopping or visit a theme park. For others it all seems a bit un-British to get money off for no effort. Those are the people we are looking to bring on board.”

DiscountVouchers.co.uk is the latest online brand to appoint Context for media relations activity – others include Carrentals.co.uk, Music Magpie, MagicFreebies and Outdoor Look.

“"For many people it is second nature to look online for a discount every time they go out for a meal, go shopping or visit a theme park. For others it all seems a bit un-British to get money off for no effort. Those are the people we are looking to bring on board."”

Frank Smith - MD - Context PR Ltd