Mobile and Marketing | Technology PR Specialists | Context PR Mobile and Marketing | Technology PR Specialists | Context PR
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Mobile and Marketing

Mobile Apps

Whether it’s online banking, shopping or using social media, mobile devices account for most consumer online activity these days. Our offering to mobile app developers and service providers covers both B2B and B2C campaigns. Business customers are looking for proven expertise as the move to any new platform has inherent risks, so case studies are crucial. Consumers need to know how an app will improve their lives rather than just be the latest “awesome” or “cool” fad, so press reviews by hard-bitten journalists who have been there, done that and got the T shirt will help them make up their mind.

Marketing

Marketing and digital agencies often overlook PR as part of their own communications mix but over recent years they have started to see the value of an external resource, dedicated to keeping their profile high in the trade media. Marketing agencies understand the value of third party endorsement offered by coverage in the media and are able to enhance this value through their own social media and SEO programmes. What we bring is the external view and a keen understanding of what the media are looking for which is more to do with insight and opinion rather than self-promotion. Typical marketing organisations we have helped include event management and digital and affiliate marketing specialists.

Tech Start-ups

Working with technology start-up businesses requires a keen sense of reality.  Unlike the heady days of 2001 where dot.com companies seemed to pride themselves on how fast they could “burn” their investors’ cash today’s start-ups are backed by more sceptical investors who are looking for a payback in a defined time period. That means any PR or marketing spend must deliver value. Long lunches and extravagant launch events are out, savvy engagement with key media is in. Some of our start up clients are now major names in their sector like cash back site MusicMagpie.com and carrentals.co.uk.

Information Security

Credibility is paramount when you work in the field of IT security. Government and international banks may need to be able to trust and believe in their security vendor…

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Technology & Telecoms

Context began life as a technology PR firm and this sector continues to be our key strength. We have kept pace with developments not only in our clients’ specialist areas but in the changing needs of the media.

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Healthcare Technology

Our experience in the healthcare sector includes telecare, medicines management, Practice management solutions, electronic patient records as well as healthcare business intelligence…

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Consumer Technology

The consumer marketplace for technology products is incredibly busy and noisy so we need to help our clients rise above the noise and help consumers make an informed choice…

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Mobile & Marketing

Whether it’s online banking, shopping or using social media, mobile devices account for most consumer online activity these days…

Read more…