Network Defence Case Study

Network Defence is one of the UK’s leading providers of managed IT and data security solutions. Based in the North West, they specialise in delivering and managing secure network solutions for corporate and public sector clients, providing a wide range of solutions and managed services that protect organisations from internal and external security threats such as data loss, malware and viruses.

Network Defence appointed Context to develop and implement a new integrated PR and marketing programme to increase their media presence within the UK market, increase sales leads and support the sales process.

• Identify market segments and sales opportunities through database development, including the purchase of new data, maintaining the current database and advising on telemarketing programmes for the internal sales team
• Help to generate new business leads in order to assist in the overall development of Network Defence
• Develop relationships with key journalists in target media from a range of sectors including IT, healthcare, housing and local government
• Position Network Defence as an expert in the field of IT security

• Created an intensive programme of press releases and case studies for key target media including healthcare, IT, housing and localgovernment publications
• Developed case studies using existing customers to help promote Network Defence IT security services
• Conducted a new SEO campaign, implementing new adwords and guidance on organic web development
• Implemented and managed a series of e-shots that promoted services directly to the database as well as assisting in reinforcing existingcustomers buying decisions

• Network Defence is regarded as one of the UK’s leading providers of managed IT and data security solutions
• Network Defence features regularly in key IT and vertical sector publications including Network Computing, SC Magazine, InfoSecurity and E-Health Insider.
• The company also features in regional media titles including The Manchester Evening News and The Bolton News
• The number of enquiries generated through the website and e-marketing has increased significantly since the start of Context’s intensive media campaign