DiscountVouchers.co.uk Case Study

Established in May 2009, DiscountVouchers.co.uk was founded at a very competitive time in the online voucher code market. As such, DiscountVouchers.co.uk needed to stand out from the crowd and appointed Context to drive its growth through a targeted PR campaign.

Aims

• Position the company as one of the UK’s leading money saving websites
• Attract a strong, loyal customer base
• Increase sales for DiscountVouchers.co.uk
• Promote the growing range of companies featured on the website – ranging from high street brands to specialist retailers
• Develop interactive content for use on the website, in e-marketing and social media

Actions

• Highlighted exclusive discounts and offers through regular news releases, tailored to keyevents throughout the year
• Carried out a number of consumer surveys using the DiscountVouchers.co.uk database to develop strong news angles for key trends in people’s expenditure
• Built relationships with key consumer journalists to maximise opportunities for press coverage
• Created the Hero Haggler concept, running a national competition to crown the UK’s top
• Hero Haggler and encouraging customers to share their bargain-hunting tips and stories
• Partnered with a sales training company to develop a downloadable guide to negotiating
• Positioned DiscountVouchers.co.uk directors as experts on securing the best deal, with opportunities for comment and press and radio interviews secured

Results

• DiscountVouchers.co.uk is a recognised leader in the voucher code market
• The website now receives 75,000 visitors every day
• Extensive press coverage in publications including the Daily Mail, The Sunday Times, Daily Express, The Independent, The Guardian, Daily Mirror and The Daily Telegraph
• Sales have shown major growth since the start of the PR campaign
• Customer database has grown to over 3 million
• Interactive content has helped build a Facebook following of over 22,000