Check Point Case Study

Having worked with Check Point since 2007, Context has helped establish the company as one of the leading vendors of IT Security solutions. After strengthening the organisation’s UK PR in 2007 and 2008, Context was tasked with securing a leadership position for Check Point ahead
of its immediate competitors, reinforcing its presence in the core IT and security media.

Aims

• Position Check Point as the UK’s leading security vendor ahead of its rivals, in terms of delivery of key messages and quality of coverage
• Build the reputation of Check Point with IT decision-makers and high-profile IT security press
• Raise awareness of the key emerging issue of data leaks, breaches and losses by UK organisations
• Provide the UK media with direct access to the expertise of Check Point’s senior executives to reinforce the company’s authority in the IT security sector
• Develop tactics and content for use by Check Point agencies globally to strengthen corporate identity

Actions

• Arranged a series of press meetings with Check Point’s senior executives to reinforce the company’s strategy and vision
• Conducted UK research and surveys to drive awareness of common IT security issues and generate strong coverage in key media
• Developed a collection of thought-leadership articles to position Check Point as a trusted and reliable vendor in wider IT and vertical business media
• Reinforced media presence through use of online webcasts and participation in industry debates
• Established strong links with key journalists by providing rapid-response comment on breaking security news

Results

• 500+ pieces of coverage in one year across core online and print media, including articles in SC Magazine, Infosecurity magazine, CRN UK, Microscope and Techworld.com
• 20+ thought-leadership article placements; nine written with multiple publications and also used worldwide
• Won the Computing Security award for Contribution to Security and Best SME Security; Highly Commended by SC Magazine for Best SME Security
• Rapid-reaction to breaking news successfully reinforced Check Point’s credibility and presence in key media