AVerMedia Case Study

AVerMedia is one of the leading providers of digital multimedia technology and produces specialised consumer technology including USB TV tuners, video capture devices and network tuners. The company wanted to raise its profile in the UK and generate greater awareness for
its products to further drive sales. To achieve this, Context was appointed in 2010 to manage the company’s UK PR activity.

Aims

• Increase consumer awareness of the AVerMedia brand
• Affirm AVerMedia’s position as a leader in PC TV technology
• Help drive sales for AVerMedia’s range of PC TV solutions and capture devices
• Build the reputation of AVerMedia with key journalists and publications across technology and consumer media
• Establish AVerMedia as a trusted and reliable brand to encourage sales

Actions

• Developed a consistent flow of news stories based on product launches to strengthen AVerMedia’s presence in key publications
• Secured product reviews with journalists to generate consumer interest
• Organised exclusive reader promotions to further raise the brand’s profile in top-level gadget and consumer IT media
• Developed white papers to raise consumer awareness for PC TV technology
• Reaffirmed AVerMedia as a leader in multimedia and consumer technology
• Announced the launch of the first complete iPad TV solution to UK media

Results

• Generated over 23m opportunities to see the brand in the first 6 months of PR activity
• 25+ reviews in core gadget and consumer IT publications
• Strong coverage in key media including T3, Pocket-lint, TechRadar, What Laptop The Inquirer and What Satellite & Digital TV
• 5-month reader promotion arranged with T3 magazine
• Gained Silver Award in What Satellite & Digital TV’s PC TV tuner group test
• Recommended for a TechRadar 2010 Award for range of PC TV solutions