Nothing to Lose?

2012-02-14 11:10:12 by Denise

OK, hands up if your belt’s feeling a little tight after the Christmas and New Year excesses…. It’s obviously a topic that is top of the media’s concerns if the requests we’re seeing are anything to go by.  There’s been a flurry of journalist enquiries for dieting case studies, plastic surgery stories and more.

It’s the usual start to the new year, tapping into our concern about our waist lines, but if your business has nothing to say on such frivolous topics, don’t despair there are still plenty of journalists writing about everything from our economic woes to apprenticeships, new technologies, personal finance, travel trends and more.

The secret to getting into these articles, and getting your thoughts, comments and company heard is getting in touch with the right journalist at the right time.  Get your PR company to pitch a strong story, with a timely angle and you can even help mould the focus of the feature, resulting in some fantastic media coverage that few brands would turn down in the current climate.

You may not be interested in the weight loss woes of the nation, but with 2012 well under way take a look at what you do want to talk about, make it newsworthy, and then start the PR ball rolling – you’ve got nothing to lose, and perhaps a lot to gain.