Keep your eyes on the prize

2012-02-14 11:09:35 by Denise

A journalist chum was moaning away the other day – bemoaning the fact that every other press release popping into his inbox is about yet another award winner. So what!

I beg to differ, but quickly have to declare an interest as Context Public Relations crowed like a proud parent when client www.easyfundraising.org.uk recently won Computer Weekly’s Social Media Award for Use of Social Media in the Not-for-Profit category. This was a major award and a well-deserved prize for the fundraising shopping website team who have helped charities benefit to the tune of £3 million.

But of course entering awards can be time consuming for a PR agency.   How many clients remember the awards they didn’t win? You may have put in the work to enter an award; but no result means no achievement.

It is of course our job as PRs to sift through the sea of awards and cast aside those not worth entering or ones your client doesn’t stand a chance of winning. But it could be worth investing the time when you think of all that lovely publicity your client could secure on the back of a success.

So choose your award carefully and use your time wisely.