Google rankings are critical to some businesses, not only as a means of being easily located but also for gaining online transactions. However, new regulations from the search engine giant have unearthed a multitude of SEO sins, and they are taking no prisoners.
With Google’s latest update, Google Penguin, websites and blogs that indulge in ‘black-hat’ SEO tricks such as excessive link building, deceptive doorway pages and ‘keyword stuffing’ are being pushed down Google rankings, making way for more legitimately intended content.
While this may be a bugbear for some, it is a boom for those businesses that are effectively trying to improve rankings with more consistent and newsworthy material. Gone are the days where a low-budget SEO-driven article would get you a legitimate ranking. Now, only well written, high quality content will get you noticed.
Here are three simple tips to keep your releases Google-friendly:
Anyone with a robust PR strategy and a reputable PR agency will recognise that the Penguin is not a villain, but an ally. So embrace it and remember, the good guy always wins.