When it comes to PR, it’s all about Christmas in the summer months. Once July comes around it’s time to start the annual Christmas gift guide lists especially if you have clients with great products that will make perfect Christmas presents.
Making an impact in the months leading up to Christmas is essential and it’s all about getting your products in front of key journalists at the right time to make sure you get into the top gift guides.
Here at Context we specialise in technology PR and work hard from the summer onwards to get our clients' products and gadgets into the guides for the festive season.
Christmas may start in July for the monthly magazines, but there is a second round in October and November when the newspapers, weekly magazines and online media start their planning process.
So get yourself ready for round two…ding ding ding!