7 reasons why it pays to blog for business
Blogs are a great way to engage with customers but they can achieve so much more for your business. Read our seven reasons why it makes sense to blog.
Knowledge and Understanding
A well written business blog allows you to demonstrate your expertise and experience on any number of subject matters. This allows you to better position yourself as an industry leader.
Build a Business Personality
As well written blog can really show off a business’ charm – people buy from people, so letting them see your personality is a positive. Showing that your business has a soul and providing a picture of the real people driving it builds empathy and trust.
This is something that takes time to build with your audience and target market. The more you interact with individuals through your blog, the more a person feels they know your business and will engage with you. If people feel they really know and understand what your organisation is about, they are more likely to buy from you and offer repeat business. Allowing comments on your blog and advocating interaction increases the understanding and mutual respect.
You should never blog for business just for the SEO (Search Engine Optimisation) benefits. It is true that a good blog can help your search engine ranking, but Google is wise to the businesses that are building up marketing blogs just for developing search. However, you can genuinely benefit your search optimisation with insightful articles that offer good quality content. The more specialist your industry or subject area is and the more share you can gain, Google is more likely to rank your posts and show that you are an industry leader.
Just publishing a great business blog on your website and hoping that people will see it isn’t enough. If you have written content that is engaging and insightful you should be sharing this with the world. Social media is great for sharing; for businesses it allows you to push your message further and reach audiences from all over the world.
You have to remember, people will not go out of their way to share your blog; you have to make it easy for them. Adding social sharing buttons is a great way of encouraging people to share you content. You’re able to engage with audiences that you wouldn’t ordinarily be able to reach. Adding these buttons is no extra cost to you and it could even bring in new business leads and prospects.
Your business blog is a great place for intelligent content that has the potential to inform and influence stakeholders. Blogs that are shared on social media allow for far greater interaction, discussion and informed content. The mainstream channels such as Facebook, Twitter and LinkedIn are best to drive traffic to your blog where audiences can then gain understanding and interact with your business on another level.