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24 May

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How internal PR is your best defence against cyber crime


May 24, 2017 | By | No Comments

The recent WannaCry ransomware attack has prompted a tidal wave of media coverage and controversy.  Most experts seem to focus on the vulnerabilities caused by running old XP systems and not updating Windows security patches.  And these are important messages that everyone running Windows should take on board.  But the hackers are not finished yet, (more...)
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20 Apr

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How to turn your CEO visit into a successful media tour


April 20, 2017 | By | No Comments

You may be familiar with the scenario. The US-based CEO is in London next week and he/she wants to do some press interviews. Media tours like this do not come under the category of “optional” activities. This is where you have the opportunity to shine, tinged with the slight panic that it could all go (more...)
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20 Apr

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How do I get more media coverage for my technology SME?


April 20, 2017 | By | No Comments

How often have your read an article in the press, or heard an expert commentator on TV and thought: “Well I could have told you that …”? Then the self-doubt creeps in as you conclude: “But they would never ask me for a comment because my company is not on the NASDAQ, and I don’t (more...)
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28 Mar

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10 ways to get your consumer technology product noticed in the media


March 28, 2017 | By | No Comments

According to a Forbes Magazine report in 2016, 82% of shoppers carry out online research before making a purchase. Nielsen, also in 2016, reported that 60% of people looking to buy consumer electronics goods carried out online research prior to purchase; this will include checking out prices and specifications on the vendor's site. But when (more...)
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23 Mar

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Your product is not a story


March 23, 2017 | By | No Comments

We are often asked what, on the face of it, is a very simple question: “Can you get my product some press coverage?” They will often add; “Ideally in the national press.” Sadly the answer is not as simple as the question. A product in its own right is not a story. And the media (more...)
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14 Feb

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How much should I pay for a press release?


February 14, 2017 | By | No Comments

We often get asked to quote a price for a one off press release. It goes like this: “No, I don’t want a pitch or a campaign; I just want a price for writing and sending out a press release.” My inner sceptic immediately wants to ask: “Why?” This generally goes down quite badly (we are (more...)
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