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23 Mar

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Your product is not a story


March 23, 2017 | By | No Comments

We are often asked what, on the face of it, is a very simple question: “Can you get my product some press coverage?” They will often add; “Ideally in the national press.” Sadly the answer is not as simple as the question. A product in its own right is not a story. And the media (more...)
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14 Feb

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How much should I pay for a press release?


February 14, 2017 | By | No Comments

We often get asked to quote a price for a one off press release. It goes like this: “No, I don’t want a pitch or a campaign; I just want a price for writing and sending out a press release.” My inner sceptic immediately wants to ask: “Why?” This generally goes down quite badly (we are (more...)
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02 Feb

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Pay to play is no longer taboo for technology PR


February 2, 2017 | By | No Comments

When you set a budget for PR it tends to cover all the usual items like content creation, news releases, articles, case studies, pitching to the media and monitoring the coverage. Very rarely does a PR budget include an amount for media spend. That’s because many technology marketing people still think in silos and that (more...)
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15 Dec

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Top five online collaboration tools


December 15, 2016 | By | No Comments

With most organisations now fully embracing the concept of remote working, the need for effective teamwork and diligence in overall project management has never been more apparent. Consequently, many businesses are turning to online collaboration tools as a way of strengthening performance and improving productivity. From workflow management apps to video conferencing tools, there is (more...)
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05 Dec

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Bring out your experts


December 5, 2016 | By | No Comments

What is a brand? A logo? A strapline? A website? The answer is none of these. According to Hinge, your brand is a combination of your reputation and your visibility. What does this mean for B2B technology marketing people? While you might have a great reputation among a select group of customers you may not (more...)
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23 Nov

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Fake news and the post truth


November 23, 2016 | By | No Comments

Once upon a time there were two elections. Elections that would go down in political folklore.In the deep, dark forest, a monster called Brexit woke up from hibernation in the old industrial north and travelled through the heartlands of many cities gobbling up the liberal elite’s hopes and unleashing huge uncertainty across the United Kingdom. (more...)
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